Our Brand Story – The Renaissance of Sexy

By: Charles Vaughn, Founder of LeSin Vodka ™
In June 2008 I sat down to think about creating a new vodka for the world to enjoy. I thought to myself ‘what will be unique about this vodka?’ Several ideas came to mind. The one thought that rose to the top was that the world has changed in what it defines as “sexy.” I realize the world and times do change. Men still often refer to themselves as “gentlemen” but the definition has somewhat shifted over the years. I wanted this brand to re-energize what it means to be sexy, so I decided to create The World’s Sexiest Vodka. Thus, began a lifelong journey to re-influence the world towards a classy, elegant, and respectable ‘Sexy’ while preserving the current tones of chic, provocative, flirty, and a little bit of naughty.

Our Vodka

an Authentic French Vodka

LeSin Vodka is France’s Sexiest Vodka that is 100% sourced and produced in France.  Our deluxe wheat and spring water are signature ingredients that genuinely represent the region and country.
Charente is one of 101 departments (regions) in France.  Pristinely situated in western France, Charente is the northern half of the Nouvelle-Aquitaine region.    The region gets its name from the Charente River, the most important river in the department.  The Charente River has the two largest towns along its banks in the region:  Angoulême and Cognac.   Both the water and the terroir are ideal for producing vodka.